On 20 October 2017, it was announced that Toy Kingdom had reached an agreement with Edgars, enabling the charming toy retailer to trade within selected “Iconic” Edgars stores as a concession pad. Included in the offering, will be the global Build-A-Bear Workshop brand.
“This is a major development for both businesses”, said Henri van Wijk, Managing Director at Toy Kingdom, “We see the opportunity in partnering with such an esteemed and established brand, whilst improving our footprint and reach to our customers”.
Furthermore, the partnership between the two brands will enhance Edgars’ store profile, adding the experiential aspect that Toy Kingdom and Build-A-Bear Workshop are known for.
The first five concession pads are scheduled to start trading by 24 November in the following Edgars Iconic stores:
– Canal Walk, Cape Town
– Eastgate Mall, Johannesburg
– Pavillion, Westville
– Mall of Africa, Midrand
– Sandton City, Johannesburg